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They turn specific entertainment moments into universal symbols of emotion (e.g., the "confused Travolta" or "popcorn-eating" GIFs). Entertainment Content as a Cultural Driver

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A great photo or GIF works just as well in an email newsletter as it does on a digital billboard or a social feed. The Future of Visual Media "visual snackability" is key.

The human brain processes visuals 60,000 times faster than text. In a saturated market, "visual snackability" is key. Www xxx photo gif